Consumer protection litigation is a critical area of law designed to safeguard consumers from unfair, deceptive, and fraudulent practices. Our firm is dedicated to upholding the rights of consumers through rigorous legal advocacy. We provide comprehensive legal services to individuals and groups who have been wronged by businesses, ensuring that justice is served and consumer rights are protected.
Legal Framework
The legal framework for consumer protection in California is robust, encompassing a variety of statutes and regulations. Key among these is the California Consumer Legal Remedies Act (CLRA), codified at Cal. Civ. Code § 1750 et seq., which prohibits a wide range of deceptive practices. Additionally, the Unfair Competition Law (UCL), found at Cal. Bus. & Prof. Code § 17200, provides broad protections against unfair business practices.
Types of Consumer Protection Cases
Our firm handles a diverse array of consumer protection cases, including but not limited to false advertising, product liability, and privacy violations. False advertising claims often arise under the CLRA and UCL, where businesses are held accountable for misleading representations. Product liability cases may involve defective products that cause harm, invoking strict liability principles under California law.
False Advertising
False advertising is a pervasive issue that can mislead consumers and distort market competition. Under Cal. Bus. & Prof. Code § 17500, businesses are prohibited from making false or misleading statements about their products or services. Our firm aggressively pursues claims against companies that engage in deceptive advertising, ensuring that consumers receive truthful information.
Product Liability
Product liability litigation involves holding manufacturers and sellers accountable for defective products that cause injury or damage. California’s strict liability doctrine, as established in Greenman v. Yuba Power Products, Inc., 59 Cal.2d 57 (1963), allows consumers to seek redress without proving negligence. Our firm has extensive experience in litigating complex product liability cases.
Privacy Violations
In the digital age, consumer privacy is paramount. The California Consumer Privacy Act (CCPA), codified at Cal. Civ. Code § 1798.100 et seq., grants consumers significant rights over their personal information. Our firm represents clients in cases involving data breaches and unauthorized data collection, ensuring compliance with privacy laws and securing compensation for affected individuals.
Class Actions
Some consumer protection violations affect individuals in isolated incidents—such as a one-time bait-and-switch transaction or a misrepresented home repair. Other violations occur on a systemic scale, such as overbilling millions of users a few dollars each month or falsely labeling products in a way that deceives large numbers of consumers.
Class action lawsuits are a powerful tool for addressing widespread consumer harm. Under Cal. Civ. Proc. Code § 382, consumers can band together to file a collective lawsuit against a defendant. Our firm has successfully represented numerous class actions, achieving substantial settlements and verdicts that benefit large groups of consumers.
Some consumer protection violations affect individuals in isolated incidents—such as a one-time bait-and-switch transaction or a misrepresented home repair. Other violations occur on a systemic scale, such as overbilling millions of users a few dollars each month or falsely labeling products in a way that deceives large numbers of consumers.
We represent consumers in both individual lawsuits and class actions, depending on the nature and scope of the harm. For class action matters, we evaluate commonality of claims, the adequacy of class representation, and the likelihood of certification under California Code of Civil Procedure Section 382 or Federal Rule of Civil Procedure 23. We partner with or lead litigation teams when the case demands substantial resources or coordinated multi-jurisdictional effort.
Our experience allows us to assess quickly whether a consumer complaint involves an isolated matter or signals a broader pattern of unlawful conduct.
Deceptive Trade Practices
Deceptive trade practices undermine consumer trust and market integrity. The CLRA and UCL provide mechanisms for consumers to challenge such practices. Our firm meticulously investigates and litigates cases involving bait-and-switch tactics, hidden fees, and other deceptive practices, holding businesses accountable for their actions.
Warranty Claims
Consumers are entitled to rely on warranties provided by manufacturers and sellers. Under the Song-Beverly Consumer Warranty Act, Cal. Civ. Code § 1790 et seq., consumers can seek remedies for breaches of express and implied warranties. Our firm assists clients in enforcing their warranty rights, ensuring that they receive the benefits promised by manufacturers.
Debt Collection Abuses
Unlawful debt collection practices can cause significant distress and financial harm. The Rosenthal Fair Debt Collection Practices Act, Cal. Civ. Code § 1788 et seq., protects consumers from abusive debt collection tactics. Our firm advocates for clients who have been subjected to harassment, threats, and other illegal practices by debt collectors.
Consumer Fraud
Consumer fraud encompasses a wide range of deceptive practices that harm consumers financially. The UCL and CLRA provide avenues for consumers to seek redress for fraudulent schemes. Our firm is dedicated to uncovering and litigating cases of consumer fraud, ensuring that victims receive compensation and that fraudulent actors are held accountable.
Remedies and Relief for Consumers
Consumer protection laws provide for a range of remedies, including actual damages, statutory damages, restitution, disgorgement of profits, injunctive relief, and recovery of attorney’s fees. In some cases, punitive damages may be available where the business’s conduct was intentional, fraudulent, or malicious.
We seek to recover not only monetary compensation but also to compel the offending business to cease its unlawful conduct. This may involve court orders to stop false advertising, refund unlawfully obtained money, correct defective products, or revise contract language.
Where applicable, we also pursue attorney’s fees under statutes such as the CLRA, which allows prevailing consumers to shift the financial burden of litigation to the offending business.
Strategic, Ethical, and Principled Advocacy
Consumer litigation is often resisted aggressively by corporate defendants who view financial accountability as a threat to their business model. We are prepared for that. Our approach is aggressive, evidence-based, and grounded in a thorough understanding of the applicable statutes, procedural hurdles, and evidentiary burdens.
We do not overreach or bring meritless claims. Our strength lies in bringing principled, well-founded cases on behalf of real consumers who have suffered real harm. We litigate with credibility, precision, and a clear moral compass that reflects the serious nature of the violations we seek to remedy.
Confidential Consultations and Case Evaluation
If you believe you have been the victim of consumer fraud, false advertising, or unfair business practices, we offer confidential consultations to assess the strength of your potential claims. We analyze your experience under the relevant legal standards and provide honest, actionable advice regarding your options. If we accept your case, we pursue it with full commitment, thorough investigation, and courtroom readiness.
We welcome inquiries from individuals, consumer advocacy groups, and referring attorneys seeking co-counsel or lead litigation support in high-impact consumer cases.
Why Guiding Legal Counsel, APC?
Our firm brings serious litigation capability to serious consumer matters. We are not simply filing complaints—we are building cases. We prepare each matter for trial while remaining open to settlement when it serves the client’s best interest. Our consumer protection litigation practice is driven by a commitment to legal integrity, client empowerment, and commercial accountability.
When businesses profit through deception, we fight to correct it—both for the individual harmed and for the broader public interest.
Schedule a Consultation
If you or someone you know has been harmed by deceptive business practices, contact Guiding Legal Counsel, APC today. We provide confidential consultations to evaluate potential claims and offer representation in consumer litigation matters throughout California.
To schedule your consultation, please call our office or submit a secure inquiry through this website. We are here to help you assert your rights—and to make sure the law is enforced.
